Google is upgrading Search with AI Mode, a feature that could reshape how you shop, plan, and learn online. It’s now easier to try; no waitlist needed.
Google’s AI Mode blends generative AI with real-time web results. Instead of just giving you a list of links, it understands long, nuanced questions and returns detailed, personalized answers.
What’s new
- Smarter searches: Ask complex questions like “mid-century modern dressers near me” and get product cards, local store info, and up-to-date prices.
- Travel planning: Visual cards now help you compare destinations, restaurants, or hotels complete with reviews, hours, and more.
- Conversation memory: A new sidebar shows your past searches, making it easy to return to research or build on a previous question.
“We’re taking AI Mode and elevating it,” said Soufi Esmaeilzadeh, Director of Search Product Management. “We want to really make it easy… to pick up where they’ve left off.”
Starting today, AI Mode in Google Search is open to all Labs users in the US (no more waitlist). Plus, we’re adding new features to help you get things done – from shopping to planning your next local outing.
More details below 🧵
— Robby Stein (@rmstein) May 1, 2025
U.S. users can now opt in immediately via Google Labs.
A “small percentage” of users will also see a new AI Mode tab in regular Search, no signup required.
Beyond the details
AI Mode is Google’s answer to AI-powered search rivals like Perplexity and ChatGPT. It offers a more intuitive search experience by mixing AI conversation with fresh web data, a step beyond AI Overviews.
Search is evolving. With AI Mode, Google is turning its iconic search bar into a dynamic, interactive research assistant. And now, more users can see it in action.
